Privacy Policy for VPMC Wellness
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) and other personal data are being used online and by VPMC Wellness (“we,” “us,” or “our”). PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. For residents of Virginia, this policy also addresses your rights under the Virginia Consumer Data Protection Act (VCDPA). Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your personal data in accordance with our website, vpmcwellness.com (the “Site”).
1. What personal information do we collect from the people that visit our Site?
When you use our Site, fill out a form, or otherwise interact with us, as appropriate, you may be asked to enter or provide:
• Your name (first and last)
• Email address
• Phone number
• Information related to your wellness goals, health interests, or conditions you are seeking information about (e.g., muscle weakness, pelvic health, urinary incontinence, interest in services like Emsculpt).
• Other details to help you with your experience or to respond to your inquiry.
We also may collect other information automatically when you visit our Site, such as your IP address, browser type, operating system, and Browse behavior (pages visited, links clicked).
2. When do we collect information?
We collect information from you when you:
• Fill out a form on our Site (e.g., an inquiry form, contact form).
• Subscribe to a newsletter or mailing list (if applicable).
• Enter information on our Site in any other capacity.
• Browse or interact with our Site (automated collection, like usage data).
3. How do we use your information?
We may use the information we collect from you in the following ways:
• To personalize your experience and to allow us to deliver the type of content and service offerings in which you are most interested.
• To allow us to better service you in responding to your inquiries and requests for information.
• To follow up with you after correspondence (live chat, email, or phone inquiries).
• To send periodic emails regarding our services, health and wellness information, or other updates, if you have opted-in to receive such communications.
• To administer a promotion, survey, or other Site feature, if you choose to participate.
• To improve our Site and services.
• To comply with legal obligations.
4. How do we protect visitor information?
• Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Site as safe as possible.
• We use regular Malware Scanning.
• We use an SSL certificate to encrypt data transmitted through our Site.
• We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure.
5. Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we may use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We may use cookies to:
• Understand and save user’s preferences for future visits.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf (e.g., Google Analytics).
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer, Chrome, Firefox) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies, some features of our Site may be disabled or may not function properly.
6. Third-Party Disclosure
No mobile information (including text messaging originator opt-in data and consent) will be shared with third parties or affiliates for marketing or promotional purposes. This information will not be shared with any third parties other than for the provision of services to you or as required by law.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information for their direct marketing purposes without your consent. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you (such as website hosting partners, IT support, email service providers), so long as those parties agree to keep this information confidential and use it only for the purposes for which we disclose it to them.
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, protect ours or others’ rights, property, or safety, or in connection with a business transfer (e.g., merger or acquisition).
However, non-personally identifiable visitor information (e.g., aggregated anonymous data) may be provided to other parties for marketing, advertising, or other uses.
7. Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these sites.
8. Virginia Consumer Data Protection Act (VCDPA)
If you are a Virginia resident, the VCDPA provides you with specific rights regarding your personal data. This section describes your VCDPA rights and explains how to exercise them.
• Right to Access: You have the right to confirm whether or not we are processing your personal data and to access such personal data.
• Right to Correct: You have the right to request that we correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing.
• Right to Delete: You have the right to request that we delete personal data provided by or obtained about you.
• Right to Data Portability: You have the right to obtain a copy of your personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means.
• Right to Opt-Out: You have the right to opt-out of the processing of your personal data for purposes of:
o Targeted advertising;
o The sale of personal data (Note: VPMC Wellness currently does not “sell” personal data as traditionally defined or as defined under VCDPA, which can include exchanging data for monetary or other valuable consideration);
o Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
• Right concerning Sensitive Data: We will not process sensitive data (such as data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status, or genetic or biometric data for unique identification) without your consent, or, in the case of a known child, without processing such data in accordance with COPPA. Information you provide regarding your health conditions or wellness goals may be considered sensitive data. By submitting such information through our forms, you may be providing consent for us to process it to respond to your inquiry and provide relevant information.
• Exercising Your Rights: To exercise any of these rights, please contact us using the contact information provided at the end of this policy (See Section 13: “Contacting Us”). We will respond to your request within 45 days of receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. If we decline to take action regarding your request, we will inform you of our reasons and instructions for how to appeal the decision.
• Appeals: If you are unsatisfied with our response to your request, you may appeal our decision by contacting us using the information in the “Contacting Us” section. If your appeal is unsuccessful, you may contact the Virginia Attorney General to submit a complaint.
9. Do Not Track Signals
We honor Do Not Track (DNT) signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.
10. Third-Party Behavioral Tracking
We do not allow third-party behavioral tracking on our Site for advertising purposes.
11. COPPA (Children Online Privacy Protection Act)
We do not specifically market to children under the age of 16. Our Site and services are not intended for children under 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete such information from our records promptly.
12. Fair Information Practices & Data Breach Notification
Should a data breach occur that compromises your personal information, we will take reasonable responsive action. This may include notifying affected users via email or via an in-site notification within a reasonable timeframe (e.g., within 7 business days, or as required by law), after we become aware of the breach and have assessed its scope and impact.
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.
13. CAN-SPAM Act
We comply with the CAN-SPAM Act for all commercial email communications. If you provide your email address, we may use it to:
• Send information, respond to inquiries, and/or other requests or questions.
• Market to our mailing list or continue to send emails to our clients after an initial inquiry or transaction, provided we have your consent where required.
To be in accordance with CAN-SPAM, we agree to the following:
• NOT use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way, where applicable.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each promotional email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at [VPMC Wellness Unsubscribe Email Address or a general privacy contact] or follow the instructions at the bottom of each email, and we will promptly remove you from ALL commercial correspondence.
14. Changes to Our Privacy Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the “Effective Date” at the top. You are advised to review this privacy policy periodically for any changes.
15. Contacting Us
If there are any questions regarding this privacy policy or to exercise your rights, you may contact us using the information below:
VPMC Wellness
Virginia premium medical care
Info@virginiaprimarycare.com
Website: vpmcwellness.com
